Apollo Couriers, a company providing international express mail services, has a proactive customer communications team. The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. To a great extent, this has helped Apollo in winning customer loyalty. In this instance, Apollo has benefitted from ________.

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Apollo Couriers has benefitted from good service recovery, which involves identifying and resolving issues that led to customer dissatisfaction to regain their loyalty. This is evident from the proactive communication team that Apollo has in place. Product differentiation, multibranding, place marketing, and co-branding are not relevant to the scenario described.

Apollo Couriers, a Company Providing International Express Mail Services, Has