________ consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
A) Mass customization
B) Targeting
C) Segmentation
D) Differentiation
E) Positioning

Question

Quizplus · Accepted Answer

Positioning refers to the process of creating a unique image and identity for a product or service in the minds of the target market. This involves identifying the key attributes and benefits that differentiate the offering from competitors and highlighting them through marketing communications and other elements of the marketing mix. By developing a strong and differentiated position, a company can build brand equity and attract and retain loyal customers.

________ Consists of Arranging for a Market Offering to Occupy