Pacific Fisheries divides its customers into different regional units, such as Asia, Australia, and the Americas. This is an example of ________ segmentation.
A) demographic
B) psychographic
C) geographic
D) occasion
E) benefit

Question

Quizplus · Accepted Answer

Pacific Fisheries is dividing its customers based on their geographic location, hence this is an example of geographic segmentation. Demographic segmentation is based on customer's characteristics such as age, gender, income, etc. Psychographic segmentation is based on customer's lifestyle and personality. Occasion segmentation is based on the timing of customer’s purchasing, while benefit segmentation is based on how the customer values the benefits that the product or service provides.

Pacific Fisheries Divides Its Customers into Different Regional Units, Such