Intermarket segmentation refers to forming segments of consumers who have different needs and buying behaviors in a given geographical region.

Name: Intermarket segmentation refers to forming segments of consumers who have different needs and buying behaviors in a given geographical region.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Intermarket segmentation refers to forming segments of consumers who have similar needs and buying behaviors across different geographical regions, not within a single region.

Intermarket Segmentation Refers to Forming Segments of Consumers Who Have