A segment is less attractive if it ________.
A) is difficult for new entrants to enter
B) is substantial
C) is actionable
D) already contains many strong and aggressive competitors
E) contains weak suppliers

Question

Quizplus · Accepted Answer

A segment with many strong and aggressive competitors is less attractive because it will be difficult for a new entrant to gain market share and compete effectively. This will lead to lower profitability and higher risk.

A Segment Is Less Attractive If It ________