________ refers to a market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer.
A) Individual marketing
B) Local marketing
C) Niche marketing
D) Undifferentiated marketing
E) Segmented marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing, also known as mass marketing, ignores market segment differences and treats the entire market as one homogeneous group. This strategy aims to appeal to the widest possible audience with a single marketing mix, rather than customizing offerings for different segments. This approach is often used for products that have universal appeal or are relatively low-priced, such as basic food items, household cleaners, or low-end clothing.

________ Refers to a Market-Coverage Strategy in Which a Firm