Sanguine Services is a small company that uses a marketing strategy in which its limited resources are employed to target a large share of two small market segments. Sanguine most likely uses which of the following marketing strategies?
A) individual marketing
B) one-to-one marketing
C) mass marketing
D) concentrated marketing
E) trigger-based marketing

Question

Quizplus · Accepted Answer

Sanguine Services is using concentrated marketing, which focuses on a specific market segment or a niche market. This strategy allows them to utilize their limited resources to target a large share of two small market segments, rather than spreading their resources thinly over a larger market.

Sanguine Services Is a Small Company That Uses a Marketing