A market-coverage strategy in which a firm decides to target several market segments and designs separate offers for each is known as ________.
A) mass marketing
B) differentiated marketing
C) concentrated marketing
D) individual marketing
E) cross-marketing

Question

Quizplus · Accepted Answer

Differentiated marketing is a strategy in which a firm targets multiple market segments and creates unique marketing offers for each segment. This allows the firm to better meet the needs and preferences of different customer groups, while also potentially increasing overall sales and profitability. Mass marketing, in contrast, involves creating a single marketing offer that appeals to the entire market without any differentiation. Concentrated marketing involves targeting a single market segment, while individual marketing involves tailoring products and services to the specific needs of individual customers. Cross-marketing typically refers to the promotion or sale of complementary products to customers of a related product, and is not a market-coverage strategy.

A Market-Coverage Strategy in Which a Firm Decides to Target