When a company customizes its merchandise store by store to meet shopper needs, it is practicing ________ marketing.
A) niche
B) mass
C) local
D) segmented
E) trigger-based

Question

Quizplus · Accepted Answer

Local marketing refers to customizing marketing efforts to meet the needs of local markets or customers. In this scenario, the company is customizing its merchandise store to meet the needs of shoppers in each specific store location.

When a Company Customizes Its Merchandise Store by Store to Meet