________ is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs.
A) Product diversification
B) Micromarketing
C) Mass customization
D) Differentiated marketing
E) Local marketing

Question

Quizplus · Accepted Answer

Mass customization is the process by which firms interact one-to-one with masses of customers to design products and services tailor-made to individual needs. In other words, it is the practice of delivering personalized products or services to meet the specific needs of individual customers on a large scale. The goal of mass customization is to provide customers with a unique experience that builds brand loyalty and creates a competitive advantage for the company.

________ Is the Process by Which Firms Interact One-To-One with Masses