Rex Steelworks makes steel sheets which the firm markets and sells to companies all over the world. Which of the following marketing strategies is most suitable for Rex Steelworks?
A) one-to-one marketing
B) undifferentiated marketing
C) individual marketing
D) local marketing
E) trigger-based marketing

Question

Quizplus · Accepted Answer

Undifferentiated marketing is suitable for Rex Steelworks as it involves targeting a broad market with a single marketing strategy, which is ideal for a product like steel sheets that can be used by a wide range of companies globally without the need for customization.

Rex Steelworks Makes Steel Sheets Which the Firm Markets and Sells