GamaPix makes point-and-shoot cameras and handycams for amateur photographers and hobbyists. It also has a separate line of cameras dedicated to professional photographers. Additionally, it designs separate offers for each segment. Which of the following marketing strategies does GamaPix most likely use in this instance?
A) mass marketing
B) differentiated marketing
C) individual marketing
D) local marketing
E) direct marketing

Question

Quizplus · Accepted Answer

GamaPix is using differentiated marketing by developing separate products and marketing strategies for different segments - amateurs/hobbyists and professionals.

GamaPix Makes Point-And-Shoot Cameras and Handycams for Amateur Photographers and Hobbyists