Shine Enterprises mass produces an all-purpose floor cleaner that is aimed at the whole market. This firm uses a(n) ________ marketing strategy.
A) segmented
B) undifferentiated
C) individual
D) niche
E) one-to-one

Question

Quizplus · Accepted Answer

Shine Enterprises uses an undifferentiated marketing strategy because they are targeting the entire market with their all-purpose floor cleaner, rather than specific segments or niches.

Shine Enterprises Mass Produces an All-Purpose Floor Cleaner That Is