
Niche marketing involves tailoring brands and promotions to the needs and wants of local customer groups-cities, neighborhoods, and even specific stores.
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Q128: When competitors use differentiated marketing to focus
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Q131: To the extent that a company can
Q132: _ show(s) consumer perceptions of a company's
Q134: How do companies identify attractive market segments?
Q135: List some important factors that companies need
Q136: What does a company focus on when
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