When competitors use differentiated marketing to focus on the customer's needs, a firm should use undifferentiated marketing to compete with them.

Question

Quizplus · Accepted Answer

If competitors are successfully using differentiated marketing to focus on specific segments of the market, it is not advisable for a firm to use undifferentiated marketing to compete with them. Instead, the firm should consider implementing its own differentiated marketing strategy that targets different segments or positioning its product or service differently in the market. Failing to do so may result in the firm losing market share to its competitors.

When Competitors Use Differentiated Marketing to Focus on the Customer's