________ refers to how a company will create differentiated value for targeted segments and what positions it wants to occupy in those segments.
A) Targeted marketing
B) Market segmentation
C) Product positioning
D) Value proposition
E) Niche marketing

Question

Quizplus · Accepted Answer

A value proposition outlines how a company will deliver unique value to its target segments and the positions it aims to occupy within those segments.

________ Refers to How a Company Will Create Differentiated Value