Apex describes its clothing line as, "Elegance and attitude, now as one. For the daily office-goer, who takes pride in what he or she wears everyday, Apex makes sure you get noticed." This exemplifies a ________.
A) statement of purpose
B) vision statement
C) positioning statement
D) general need description
E) product specification

Question

Quizplus · Accepted Answer

The statement describes the position of Apex clothing in the market and how it wants to be perceived by its target audience. It highlights the combination of elegance and attitude in its clothing line and its aim to make the wearer stand out in the daily office environment. Thus, it is a positioning statement. A statement of purpose would describe the company's overall mission or reason for existence, a vision statement would describe the company's future goals, a general need description would be more broad and focused on consumer needs, and a product specification would detail specific features of a product.

Apex Describes Its Clothing Line As, "Elegance and Attitude, Now