Symbols such as the McDonald's golden arches, the colorful Google logo, the Nike swoosh, or Apple's "bite mark" logo provide strong company or brand recognition and are indicative of ________ differentiation.
A) people
B) image
C) channel
D) services
E) product

Question

Quizplus · Accepted Answer

These symbols are examples of image differentiation, where a company uses logos and branding to create a distinct image in the minds of consumers.

Symbols Such as the McDonald's Golden Arches, the Colorful Google