Often, international researchers must collect their own primary data because ________.
A) reliable secondary data is both scarce and difficult to find
B) information from commercial online databases is unreliable
C) it is cheaper to obtain primary data than secondary data
D) it is easier to obtain primary data than secondary data
E) it is illegal in some countries to track customer data

Question

Quizplus · Accepted Answer

Reliable secondary data can be difficult to find or may not exist, especially in certain industries, markets, or countries. Therefore, international researchers often have to collect their own primary data through surveys, interviews, observation, and other methods. While primary data collection can be more expensive, time-consuming, and challenging than relying on existing secondary data sources, it can also provide more accurate, relevant, and context-specific insights for research purposes.

Often, International Researchers Must Collect Their Own Primary Data Because