A market research firm conducts a survey of soft-drink consumers to assess Pepsi's and Coke's strengths and weaknesses in attributes valued by both company's target customers. The market research firm is using a ________.
A) customer lifetime value estimation
B) global marketing strategy
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy

Question

Quizplus · Accepted Answer

The market research firm is using a customer value analysis, which involves assessing the strengths and weaknesses of a product in relation to its competitors based on attributes valued by customers.

A Market Research Firm Conducts a Survey of Soft-Drink Consumers