Dell produces and delivers PCs of competitive quality at lower costs. The company constantly aims to achieve low production and distribution costs to win a large market share. Dell utilizes a(n) ________ strategy very effectively.
A) overall cost leadership
B) differentiation
C) focus
D) blue ocean
E) market segmentation

Question

Quizplus · Accepted Answer

Dell's focus on achieving low production and distribution costs to win a large market share is indicative of an overall cost leadership strategy.

Dell Produces and Delivers PCs of Competitive Quality at Lower