Companies that pursue a clear strategy will likely perform well. Firms that do not pursue a clear strategy are called ________.
A) jack-of-all-trades
B) middle-of-the-roaders
C) niches
D) red oceans
E) laggards

Question

Quizplus · Accepted Answer

Companies that do not pursue a clear strategy are often referred to as "middle-of-the-roaders". This means they are neither fully committed to a particular strategy nor are they exploring multiple strategies simultaneously. This lack of commitment can lead to poor performance and a lack of competitive advantage.

Companies That Pursue a Clear Strategy Will Likely Perform Well