Fifty percent of the market is in the hands of Company A, 30 percent is in the hands of Company B, 15 percent is in the hands of Company C, and the remaining 5 percent is in the hands of Company D. Based on these hypothetical numbers, Company B is the market ________.
A) leader
B) challenger
C) follower
D) nicher
E) maven

Question

Quizplus · Accepted Answer

Company B has 30 percent of the market share, which is less than Company A's 50 percent. However, it is still one of the top players and actively competing with Company A. Therefore, Company B is best described as a challenger.

Fifty Percent of the Market Is in the Hands of Company