________ becomes more important as competition increases. With this type of advertising, a company's objective is to build selective demand.
A) Institutional advertising
B) Informative advertising
C) Reminder advertising
D) Not-for-profit advertising
E) Persuasive advertising

Question

Quizplus · Accepted Answer

Persuasive advertising is designed to persuade consumers to purchase a particular product or service. As competition increases, companies need to differentiate themselves and convince consumers to choose their product over others. Therefore, persuasive advertising becomes more important in building selective demand.

________ Becomes More Important as Competition Increases