Product placement in television programs and movies is an example of ________.

Question

Quizplus · Accepted Answer

Product placement in television programs and movies is a form of branded entertainment, as it incorporates branded products into the content of a show to create association and engagement with the brand. Advertainment refers to the blending of advertising and entertainment, which may include product placement. Direct marketing and sales promotion involve more direct and immediate marketing tactics, while buzz marketing focuses on creating word-of-mouth advertising through viral campaigns and influential endorsements.

Product Placement in Television Programs and Movies Is an Example