Apple used an album by the band U2 to promote the Apple Watch announcement. Which of the following message execution styles is illustrated in this example?
A) personality symbol
B) musical
C) fantasy
D) lifestyle
E) slice of life

Question

Quizplus · Accepted Answer

The use of a band's album, such as U2's, in a promotion is an example of the "musical" message execution style, as it involves using music to create an association with the product.

Apple Used an Album by the Band U2 to Promote