________ is a measure of the percentage of people in a target market who are exposed to an ad campaign during a given period of time.
A) Frequency
B) Qualitative value
C) Impact
D) Premium
E) Reach

Question

Quizplus · Accepted Answer

Reach is the correct option as it refers to the number or percentage of people in a target market who are exposed to an ad or message during a given period of time. Frequency is the number of times a person is exposed to the ad, while qualitative value refers to the emotional or personal value of the ad. Impact refers to the effectiveness of the ad in creating a response from the audience, and premium is a payment made for advertising services.

________ Is a Measure of the Percentage of People in a Target