A large retailer of home improvement and construction products offers "how-to" classes for do-it-yourselfers, featuring instructions on how to complete home improvement projects using products sold at its stores. This is an example of how the retailer has differentiated itself through its ________.
A) product assortment
B) services mix
C) segmentation
D) atmosphere
E) pricing

Question

Quizplus · Accepted Answer

The retailer has differentiated itself through its services mix by offering "how-to" classes for do-it-yourselfers, which is a value-added service that sets it apart from competitors who may only sell home improvement products without offering instructional support.

A Large Retailer of Home Improvement and Construction Products Offers