Many retailers are now experimenting with limited-time shops that allow them to promote their brands to seasonal shoppers and create buzz in busy areas. Which of the following terms best represents such shops?
A) power centers
B) strip malls
C) pop-up stores
D) category killers
E) lifestyle centers

Question

Quizplus · Accepted Answer

Pop-up stores are temporary retail spaces that are set up for a short period of time, often to promote a brand or product during a particular season or event. They can be used to generate buzz and excitement among customers, and to test out new markets or products before committing to a more permanent store location. Power centers, strip malls, category killers, and lifestyle centers are all different types of shopping centers, but they do not necessarily involve temporary or limited-time shops.

Many Retailers Are Now Experimenting with Limited-Time Shops That Allow