The term supply chain is considered limited because it ________.
A) ignores the make-and-sell aspect of the market
B) suggests that planning begins with raw materials and factory capacity
C) takes a step-by-step, linear view of purchase-production-consumption activities
D) takes a sense-and-respond view of the market
E) suggests that planning starts with identifying the needs of target customers

Question

Quizplus · Accepted Answer

The term "supply chain" is considered limited because it suggests that planning begins with raw materials and factory capacity, rather than starting with the needs of the target customers. This implies a more traditional, linear approach rather than a customer-focused strategy.

The Term Supply Chain Is Considered Limited Because It ________