Downstream marketing channel partners, such as wholesalers and retailers, form a vital link between the firm and its customers.

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Downstream marketing channel partners, such as wholesalers and retailers, are important intermediaries that help connect the firm to its customers. They help with the distribution and delivery of the product to the end consumer, and also provide valuable information and feedback about consumer preferences and market trends. Without these partners, it would be difficult for the firm to effectively reach its target market and grow its customer base.

Downstream Marketing Channel Partners, Such as Wholesalers and Retailers, Form