Conflict that occurs among firms at the same level of the marketing channel is known as ________ conflict.
A) multitiered
B) horizontal
C) vertical
D) prolonged
E) financial

Question

Quizplus · Accepted Answer

Horizontal conflict involves competition and conflict among firms at the same level of the marketing channel, such as retailers competing with each other for customers. Multitiered conflict and vertical conflict involve conflict and competition between firms at different levels of the marketing channel. Prolonged conflict and financial conflict are not commonly used terms in the context of marketing channels.

Conflict That Occurs Among Firms at the Same Level of the Marketing