A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.
A) horizontal
B) communal
C) multitiered
D) vertical
E) equilateral

Question

Quizplus · Accepted Answer

A vertical marketing system describes a channel of distribution in which several levels of intermediaries work together to promote and sell a product. In this system, producers, wholesalers, and retailers collaborate as a unified system, which often allows for greater efficiency and cost savings.

A(n) ________ Marketing System Consists of Producers, Wholesalers, and Retailers