Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Question

Quizplus · Accepted Answer

The described practice where producers of strong brands require dealers to take some or all of the rest of a product line is known as "full-line forcing." This tactic is used to ensure that the entire product line is carried and promoted by dealers, driving greater overall sales for the producer.

Producers of Strong Brands Sometimes Sell to Dealers Only on the Condition