Print-Fast Printers prices its printer cartridges at a premium, since customers must buy Print-Fast cartridges to work with their Print-Fast printer. Print-Fast uses optional-product pricing.

Question

Quizplus · Accepted Answer

Print-Fast uses captive-product pricing, where the main product (printer) is priced competitively, but the necessary complementary products (cartridges) are priced at a premium. Optional-product pricing involves pricing optional or accessory products sold with the main product.

Print-Fast Printers Prices Its Printer Cartridges at a Premium, Since