Price is important to managers ________.
A) because prices cannot be changed quickly, so must be correctly determined
B) because a small percentage improvement in price can generate a large percentage increase in profitability
C) but other marketing mix elements create customer value and build relationships
D) but product features can be changed more quickly
E) but has little impact on a firm's market share

Question

Quizplus · Accepted Answer

Price is important to managers because even a small improvement in price can lead to a significant increase in profitability. Managers need to optimize pricing strategies to achieve the best possible balance between margin and volume to maximize profits.

Price Is Important to Managers ________