Factors a company considers in setting its price include all of the following EXCEPT ________.
A) competitors' strategies and prices
B) product costs
C) overall marketing strategy and mix
D) value of the product on the pre-owned market
E) nature of the market and demand

Question

Quizplus · Accepted Answer

The value of the product on the pre-owned market is not typically a factor that a company would consider in setting its price. The other options, including competitors' strategies and prices, product costs, overall marketing strategy and mix, and nature of the market and demand, are common factors that companies consider in pricing decisions.

Factors a Company Considers in Setting Its Price Include All