Azure Air, an airline company, offers attractive prices to customers with tighter budgets. A no-frills airline, it charges for all other additional services, such as baggage handling and in-flight refreshments. Which of the following best describes Azure Air's pricing method?
A) target profit pricing
B) good-value pricing
C) cost-based pricing
D) break-even pricing
E) penetration pricing

Question

Quizplus · Accepted Answer

Good-value pricing involves offering the right combination of quality and good service at a fair price, which aligns with Azure Air's strategy of offering low base prices and charging for additional services.

Azure Air, an Airline Company, Offers Attractive Prices to Customers