A company pursuing a __________ serves one or a few segments of the overall market and aims to be the lowest-cost company serving that segment.
A)Differential strategy
B)Focused low-cost strategy
C)Stuck-in-the-middle strategy
D)Focused-differentiation strategy
E)Cost-leadership strategy

Question

Quizplus · Accepted Answer

A focused low-cost strategy targets a specific market segment and aims to be the lowest-cost provider within that segment.

A Company Pursuing a __________ Serves One or a Few