JoAnn likes to spend money on clothes.However,she has been unable to do so due to a lack of money.JoAnn then won a small lottery of $1000 and decided to go shopping for clothes.According to the behavioral contrast phenomenon,JoAnn will ______.
A)spend less than the usual amount on clothes
B)spend more than the usual amount on clothes
C)spend the usual amount on clothes
D)feel guilty and purchase only used clothing items

Question

Quizplus · Accepted Answer

Behavioral contrast refers to the phenomenon where a change in the rate of reinforcement in one context leads to an opposite change in behavior in another context. JoAnn, having been unable to spend on clothes due to lack of money, is likely to spend more than usual after winning the lottery, as the sudden availability of funds contrasts with her previous financial constraints.

JoAnn Likes to Spend Money on Clothes