Cara believes in her solution to the problem.At this point,500 hours and several thousand dollars have gone into implementing the solution,even though the business is still declining.What is most likely occurring?
A) sunk cost loss
B) escalation of commitment
C) failure to analyze the alternatives objectively
D) conflicted reason theory

Question

Quizplus · Accepted Answer

Escalation of commitment occurs when someone continues to invest in a decision despite evidence of its failure, often due to the time and resources already committed.

Cara Believes in Her Solution to the Problem