According to the textbook,which of the following is an example of escalation of commitment?
A) Cirque du Soleil
B) Holland American Cruise Line vs.Carnival Cruise line
C) British Airways and Air France's Concorde operations
D) Ford vs.General Motors

Question

Quizplus · Accepted Answer

Escalation of commitment refers to the phenomenon where people continue to invest in a decision despite evidence of its failure. British Airways and Air France's Concorde operations are a classic example, as both companies continued to invest in the Concorde project despite its financial losses.

According to the Textbook,which of the Following Is an Example