_____ denotes a firm's ability to achieve market superiority.
A)Quality focus
B)Competitive advantage
C)Performance excellence
D)Customer focus

Question

Quizplus · Accepted Answer

Competitive advantage refers to a firm's ability to outperform its competitors in terms of profitability, market position, customer satisfaction, or other important factors, giving it superiority in the market. Quality focus, performance excellence, and customer focus are important strategies a firm can employ to achieve competitive advantage, but they do not directly denote the ability to achieve market superiority.

_____ Denotes a Firm's Ability to Achieve Market Superiority