At Cosmeto & Co., Ignas, a marketing specialist, usually works with other marketers. However, he has recently been assigned to a team to develop a new kind of shampoo. Cosmeto has a complex organizational structure, and the team developing the new shampoo has members who specialize in a variety of functions for the company, including research and design, production, and packaging. Ignas and these other members will rotate in and out of the shampoo team as their specific tasks are completed. Ignas has to report to
A)both the marketing manager and the personal care product manager.
B)Angelique, the CEO of Cosmeto, but only while the shampoo is being marketed.
C)the geographic distribution manager, who will help Ignas determine a target market.
D)to either the marketing manager or the chemical formula manager.

Question

Quizplus · Accepted Answer

Ignas is likely part of a matrix organizational structure where he reports to both the marketing manager and the personal care product manager due to the cross-functional nature of the team.