A broad declaration of the organization's overriding purpose, which is intended to identify the organization's products and customer base, as well as to differentiate the organization from its competitors, is known as a ________ statement.
A)business
B)mission
C)strategy
D)position

Question

Quizplus · Accepted Answer

A mission statement is a broad declaration of an organization's overriding purpose. It identifies the organization's products and customer base, and differentiates the organization from its competitors.

A Broad Declaration of the Organization's Overriding Purpose, Which Is