Sterling, Inc., Pursues a Low-Cost Strategy by

Sterling, Inc., pursues a low-cost strategy by

A) concentrating on its advertising department to make its pens more desirable than its rivals.
B) focusing on its design department to make its pens more attractive than its rivals.
C) concentrating on R&D to make its pens more reliable than its rivals.
D) focusing on using cheaper resources to make its pens less expensive than its rivals.