Coca-Cola spends an enormous amount of money on advertising to distinguish, and create a unique image for, their products. Coca-Cola is pursuing a ________ strategy.

Name: Coca-Cola spends an enormous amount of money on advertising to distinguish, and create a unique image for, their products. Coca-Cola is pursuing a ________ strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Coca-Cola is using a differentiation strategy by spending heavily on advertising to create a unique image and distinguish its products from competitors.

Coca-Cola Spends an Enormous Amount of Money on Advertising to Distinguish