When Gallo purchased a company that makes wine bottles, it was involved in ________ integration.
A)horizontal
B)backward vertical
C)forward vertical
D)upward

Question

Quizplus · Accepted Answer

Gallo purchased a company that makes wine bottles, which is a supplier of raw materials for Gallo's winemaking operations. This is an example of backward vertical integration, where a company acquires a supplier to secure its supply chain.

When Gallo Purchased a Company That Makes Wine Bottles, It