Great Deal, Inc., is a highly profitable clothing store chain. Dom, the CEO, has decided it is time for the company to increase its competitive advantage. Dom is not worried about stability and wants to make sure he is able to be knowledgeable about all aspects of the company. Which of the following should Dom do?

Question

Quizplus · Accepted Answer

By buying a fabric supplier and a clothing manufacturer, Dom can gain more control over the supply chain, reduce costs, and increase knowledge about the production process, which enhances competitive advantage.