Go-Getter, Co., is attempting to decide whether or not to launch a new $10 million advertising campaign for a product whose sales have been lagging well below its projected sales. This represents which type of decision for the organization?
A)optimum
B)intuitive
C)nonprogrammed
D)satisficing

Question

Quizplus · Accepted Answer

This decision is nonprogrammed because it involves a unique, complex situation that requires a custom solution rather than a routine or programmed response.